What is SEO?
SEO is a process of designing, writing, coding, programming and indexing your website with the goal of ranking better on the search engines. SEO is used to ensure that the website gets to the front pages of Google and other search engines easily for the keywords which you have defined, and which are related to the content on your website.
Why is SEO so important?
People searching for solutions on the Internet do it through search engines. When the search engines return results for their queries, 99% of people only look at the first and second page of search results. That is why SEO exists. The goal is to achieve a high ranking on search results by optimizing your website better and making it show up as high as possible on the first page of results for the given queries which will result in many people visiting the website.
Google algorithm is sophisticated and it includes many parameters, most of which aren’t specifically known, but are taken into account when the search engine decides how to rank a certain website on the Internet. Google has never published a final list of all SEO ranking factors, but it has been publicly confirmed that there are around 200 signals based on which Google decides on the website ranking.
Onpage SEO optimization
Our Search Engine Optimization services include the following activities:
– defining keywords
– meta tag optimization (title, description)
– content tag optimization (alt, title, link headlines)
– headings and subheadings optimization
– creation of robots.txt database
– creation, registration and renewal of sitemap.xml
– optimizing the internal link structure
– duplicated content analysis
– creation of custom “404” and “301” pages if needed