WHAT IS DIGITAL MARKETING?
Digital marketing is a form of marketing which primarily focuses on creating an online strategy with the goal of branding and improving the digital brand/identity of a company on the Internet.
Considering the fact that 80% of people have access to the Internet and that they spend a lot of time on their computers and smartphones both for private and business use, the fact that this type of marketing is becoming even more popular than traditional marketing is not surprising.
If your company is not on the Internet, it’s almost as if it doesn’t exist!
This statement is supported by the fact that over 90% of Internet users between the ages of 16-24 visit and use social media daily, while 77% of them visit online stores and buy products and services using the Internet.
This form of marketing also includes promotion of products and services using the digital communiation channels with the goal of reaching the target audience with the marketing message.
Find out more about the basic techniques we use in digital marketing: