Search engine optimization – SEO

Optimizacija sajta - SEO

Search engine optimization – SEO

What is SEO?

SEO is a marketing discipline that focuses on increasing the visibility of organic (unpaid) search results on search engines. SEO also includes the technical and creative elements needed to improve the position on the search results, increase the number of visitors and brand awareness on the Internet. There are many aspects of website optimization for search engines, from the keywords used on the website to the way other sites link to your site on the web. For SEO, it’s sometimes enough to just make sure your site is structured in a way that search engines understand.

The purpose of SEO is not just that your site is optimized for search engines, but also for the visitors. Many things are important for SEO – from finding key terms and phrases which lead to more visits to your site, optimizing the structure of your site, building links and marketing the unique value proposition which your site offers. <! – more ->

Why does your website need SEO?

The bulk of traffic on the Internet comes from big search engines – Google, Bing and Yahoo!. Although social media and other traffic sources can lead to visits to your site, search engines are the main navigation method for most Internet users. This applies whether your site offers content, services, products, information, or anything else.

Search engines are unique because they provide targeted traffic – visitors looking for what you offer. If search engines can’t find your site or add your content to their databases, you lose a large number of potential visitors and buyers of your products and services.

Why can’t search engines show your site in results without SEO?

Search engines run sophisticated algorithms, but they need help. Larger search engines are constantly looking for ways to improve their technology in order to better search the web and deliver better results to their users. However, there are restrictions within which search engines must function. While proper SEO can bring you thousands of visitors, poor optimization can bury your site deep into search results where it is unlikely to be visited.

In addition to allowing search engines display your content, SEO also helps improve the ranking of your site and allows your content to appear where users can easily find it. The Internet is becoming more and more competitive, and companies which have good SEO have a significant advantage in the number of customers over the ones which don’t.

The world of SEO is complex. If you are not ready to spend a lot of time and money on training, Contact us and our SEO experts will ensure that your site receives the attention it deserves.


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