Types and Benefits of Instagram Paid Advertising

Types and Benefits of Instagram Paid Advertising

With over 700 million active users, Instagram is among the leading social media platforms. Just in the past year, the number of active Instagram users has increased by almost 50%. In other words, it’s a social network with enormous marketing potential.

Advantages of Instagram Advertising:

  • Instagram boasts over 700 million active users and this number is constantly growing
  • Instagram and Facebook are connected. This makes it easier to target an audience on Instagram with the help of Facebook Analytics.
  • Instagram advertising is not too aggressive and it’s less likely to irritate your audience
  • The level of engagement is higher on Instagram than on any other social media platform
  • Instagram uses relevant metrics for measuring the advertising performance
  • ROI is higher on Instagram than on any other social media

Types of Instagram Paid Advertising:

  1. Instagram Photo Ads – You can promote and sell your products on Instagram using visually appealing photos.
  2. Instagram Video Ads – You can create a video lasting up to 60 seconds and display it to the target audience. While photos are usually the best choice for advertising, video advertising can be effective if it’s short and has the potential to become viral.
  3. Instagram Carousel Ads – This type of advertising motivates users to swipe to see additional photos, visit your site, and learn more about your products and services. This makes your ad look like a mini-website.
  4. Instagram Stories Ads – Instagram Stories is a new option on Instagram, and this form of advertising combines photo and video content to make a story. With over 250 million daily Instagram Story users, this form of advertising is ideal for building brand awareness.

Instagram is a fast-paced marketing platform which constantly innovates and finds new ways for businesses to connect with their target audience. Contact WebFox social media experts and we will make sure your business succeeds on Instagram.

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