8 advantages of using modern Email Marketing

8 advantages of using modern Email Marketing

While other forms of digital marketing continue to evolve, the question posed is: “Is Email Marketing still significant?”

In short, yes. Creating a strong email marketing strategy helps your company reach and connect with the target audience in a very personalized way. As other platforms and media have changed, modern email marketing has also evolved and allows you to reach customers more easily than ever.

Below the text we list 8 benefits of using email marketing and its features:

1. You’re staying in touch with your audience

Emails have the ability to inform your customers who can check the email whenever it suits them. It gives them the impression that you’re thinking about them. Those who have already subscribed to your email list are open to information and offers you send them so they will probably appreciate your mail (as long as it brings them value) and this will increase engagement.

2. You’re getting to your audience in real time

According to research, 54% of all emails are opened on mobile devices. This is very important and should be taken into account when planning a marketing strategy. More and more customers are using their mobile device to access not only email, but also other media and information. Well designed emails lead to higher conversion levels on mobile devices than any other form of digital marketing.

3. People engage with email

Email as a means of communication has existed for a very long time. Over the years, it has rapidly become one of the main methods of communication. We’re all used to reacting to email in a way, whether it’s responding, forwarding, deleting, subscribing … This can be used to get customers to call you, visit your site, etc.

4. Email marketing results are easy to measure

Most email marketing tools allow you to track and measure what happens after you start an email campaign. This gives you better insight into the performance of your campaigns. You need to consider this information when creating them and find the optimum metrics to measure which depend on your industry and target audience. However, sending too many emails can result in a large number of people unsubscribing from your mailing list.

5. Low Costs

Email marketing is a form of digital marketing which provides the best return on investment (ROI) and the cost per (potential) conversion is very low. However, because activities such as writing, drafting, scheduling and sending emails, maintaining a database and answering the questions require a lot of time, it is recommended that you hire professional email marketers to create, plan and run your campaigns.

6. Email allows targeted communication

Segmenting your email list into customer groups with similar preferences or who are in the same stage the buyer’s journey allows you to personalize communication to each of these groups. This leads to the ability to “push” customers further through the buying funnel and generate revenue which would otherwise be missed.

7. Email allows you to build brand awareness

Social media is not the only way to build awareness about your company on the Internet. Having someone subscribed to your email list means that this person has already shown interest in your company. Email marketing allows you to increase that level of interest.

8. Most buyers use email

Research shows that in some industries over 90% of buyers actively use email. Thanks to this, not only can you offer products, services, promotions, information, etc. to customers. but they can share them with whoever they want. A good email strategy means motivating customers to share your offers with others as much as possible.

Email marketing is particularly important in B2B (business to business) industries where it represents the main form of communication in over 73% of the companies. If you want to take full advantage of email marketing in your marketing activities, contact us and we will make sure you get the best return on your investment.


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