10 reasons why your business should use Google AdWords advertisingWebfox
When a prospective buyer searches for a product, service, information, or anything else, they will most likely seek a solution on Google. AdWords advertising allows the prospective buyer to find you even though your site may not be fully optimized. Especially for small and medium businesses, this tool can be a very successful method of attracting customers and marketing your products / services. Here are the 10 reasons your business should use Google AdWords advertising.
- Google AdWords allows you to reach your customers in the moment when they want your product / service
Any business, regardless of size, would like to position itself at the top of the search results. To reach customers at the exact moment when they are interested in your products is very profitable. Because of the fierce competition and the time it takes for a new or smaller company to reach the top of the search results, Google AdWords is the fastest way to be competitive.
- AdWords allows you to reach out to local customers with ease
AdWords allows you to target buyers at the local level. This means that if, for example, you are a local restaurant, hotel or regional company, you can do geographical targeting and not spend money on advertising outside of your region.
- AdWords allows you to show your location to potential customers
Using other Google services in combination with AdWords, you can show a map in the ad which will show customers how to reach your business. The easier you make it for potential customers to come to you, more of them will become buyers of your products / services.
- Google AdWords allows you to display your contact information
AdWords has special tools through which you can improve your ads by adding your phone number, address, app download link, reviews, and many other useful information. For example, a restaurant can display its address on the map and a link to a menu or other site pages.
- AdWords allows you to target very specific searches
Keyword research is one of the most important stages of AdWords Campaign creation. Success of your company on this platform depends on thorough research and planning.
- Google AdWords allows you to do retargeting
If you have an optimized website and a Google Analytics account, the data from that account can be used to improve the success of your AdWords campaigns. This is done by targeting people who have visited your website and have thereby already expressed interest in your products or services.
- AdWords lets you choose and optimize where your ads appear
Google has many advertising partners, which include various blogs and platforms that are ideal for niche targeting. You can track the results and stop advertising on websites that don’t provide the results you expect.
- Google AdWords allows you to get measurable results
AdWords gives you plenty of customizable tracking options. You can track the results and their impacts on:
- Return on Investment (ROI)
- Number of Visits to your site
- Brand Awareness
- Sales and Profits
- AdWords allows you to control your budget
Unlike traditional advertising where you pay a fixed amount whenever you want to advertise, AdWords advertising budget can be changed or stopped at any time. This means that if one ad gets better results, it’s possible to increase the budget for that ad or stop an ad that does not produce the desired results.
- Google AdWords allows you to continually improve your results
While traditional advertising does not provide adequate ROI reports, such reports are an integral part of Google AdWords. It is also highly advisable to frequently change ad text and ad budget to achieve better results.
Google AdWords is one of the best tools for increasing sales, increasing the number of website visitors and advertising to potential customers. In some regions, this tool is very underutilized and due to low advertising prices and low competition, it is a huge opportunity for businesses which know hot to use it successfully. Contact Us and take the opportunity to gain an advantage over your competition.